Unilever

July – September 07 | December 08 – February 09| April 09 – September 09 | January 10 – May 10

laundry workshop

I am currently working on my 4th project for the Unilever research and development team to develop new strategies and concepts for the laundry category.

  • User research exploring laundry in the home
  • Use of ethnographic research data and observation
  • Brainstorm and workshops to generate ideas and concepts that cover the breadth of the brief
  • Mapping and clustering of concepts to find new territories
  • Development of concepts into products with convincing narrative
  • Sketching and CAD modelling of concepts
  • Making prototypes and mock-ups
  • Presentations to the R&D team and board members

twentytwenty

RCA MA Project | October 2007 – July 2008

twentytwenty

For the final solo project for my MA, I undertook a piece of research exploring new tools for decision-making.

With modern life involving many more choices than our parents or grandparents had to make, how do we navigate through these. Investigative project following four people making life-changing decisions: how can we map these decisions to enable reflection and effective communication of a decision? The outcome was the development of 3D mapping software that takes your decision parameters and provides you with an interactive decision-map.

Malaria Must Go!

RCA MA Project | September 2007 – ongoing
www.malariamustgo.com

GOLD medal in the IDSA 2008 IDEA awards
Nominated for the 2009 INDEX:Award

null

null

Development of a suite of devices to tackle the problem of malaria. A research trip was undertaken to Tanzania to view first-hand the current measures that are taken, and the effect of the disease on rural communities and people’s everyday lives.

We developed two products: LINDA, a baited mosquito killer which uses the smell of human feet and CO2 to attract mosquitoes and trap them on insecticide-treated netting; and an adapted koroboi lamp which includes a well for scented oils which repel mosquitoes based on existing designs made by local tinsmiths all over rural Tanzania