July – September 07 | December 08 – February 09| April 09 – September 09 | January 10 – May 10

I am currently working on my 4th project for the Unilever research and development team to develop new strategies and concepts for the laundry category.
- User research exploring laundry in the home
- Use of ethnographic research data and observation
- Brainstorm and workshops to generate ideas and concepts that cover the breadth of the brief
- Mapping and clustering of concepts to find new territories
- Development of concepts into products with convincing narrative
- Sketching and CAD modelling of concepts
- Making prototypes and mock-ups
- Presentations to the R&D team and board members
RCA MA Project | October 2007 – July 2008

For the final solo project for my MA, I undertook a piece of research exploring new tools for decision-making.
With modern life involving many more choices than our parents or grandparents had to make, how do we navigate through these. Investigative project following four people making life-changing decisions: how can we map these decisions to enable reflection and effective communication of a decision? The outcome was the development of 3D mapping software that takes your decision parameters and provides you with an interactive decision-map.
RCA MA Project | September 2007 – ongoing
www.malariamustgo.com
GOLD medal in the IDSA 2008 IDEA awards
Nominated for the 2009 INDEX:Award


Development of a suite of devices to tackle the problem of malaria. A research trip was undertaken to Tanzania to view first-hand the current measures that are taken, and the effect of the disease on rural communities and people’s everyday lives.
We developed two products: LINDA, a baited mosquito killer which uses the smell of human feet and CO2 to attract mosquitoes and trap them on insecticide-treated netting; and an adapted koroboi lamp which includes a well for scented oils which repel mosquitoes based on existing designs made by local tinsmiths all over rural Tanzania